Overall a direct mailing campaign that is supported by your digital efforts on your website, and perhaps an accompanying email campaign can reach those customers you haven’t been able to reach before. You can reach new customers ( 39% of customers try a business for the first time because of direct mail advertising) and it can be a lot easier to track than you think. You could also add to that list that you can reach decision makers who have spam filters built like a prison. So why would you send a direct mail campaign? In one of our previous blogs we looked at 4 reasons to send letter campaigns. Which included saying thank you, driving home your pain point, reaching generations who are happy to receive mail, and getting people back to your website. Put when done properly, this just easy the case. Today we’ll be focusing on direct mail campaigns or “snail mail” as it’s sometimes known.Īt a time when it is exceptionally easy to click send on an email, a direct mail campaign can seem a huge task to take on, and probably not worth the effort. As you will have seen in our last blog, we are looking at print, and more traditional marketing methods this month.
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